Seoul National University DAAE

Design Studio 3.2

Seoul 2012

All over the world major museums have bowed to the influence of Disney and become theme parks in their own right. The past, whether Renaissance Italy or ancient Egypt, is reassimi-lated and homogenized into its most digestible form. Desperate for the new, but disappointed with anything but the familiar, we recolonize the past and future. The same trend can be seen in personal relationships, in the way people are expected to package themselves, their emo-tions and sexuality in attractive and instantly appealing forms.



The brief of the semester is to design a Vertical Museum in Hong Kong.  

The semester will be divided into three parts. In the first part will produce a publication, which we will take and present in HK analyzing the two words of the studio: Vertical/Museum.  


The second part will be the field trip to HK for 5 days where we will analyze and investigate a given site.  In the final part of the semester we will focus on design individual projects.


Studio Coordinator 

Prof. Peter W. Ferretto